The Marketing Specialist manages design and production of planned marketing initiatives by performing the following duties personally or with administrative support.

Essential Duties and Responsibilities (not in order of priority):

• With oversight from the Director of Marketing, execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
• Provide branding direction and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
• Creates and coordinates the production and distribution of promotional and collateral materials to support sales and marketing programs.
• Work with the Director of Marketing to execute online marketing plans.
• Assist with growing customer database that can be used effectively in marketing initiatives
• Adapt to changes in the work environment; manage competing demands; change approach or method to best fit the situation.
• Develop project plans; coordinate projects; communicate changes and progress; complete projects on time and budget; manage project team activities.
• Provide analysis and regular status reports on marketing programs effectiveness and ROI.
• Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.
• Generate creative solutions; translate concepts and information into images; use feedback to modify designs; apply design principles.
• Other duties as required and assigned.
• Maintain regular on-site attendance.

Work Environment:

• Ability to sit frequently and for long durations.
• Occasionally exposed to fumes or airborne particles.
• Some travel is required.
• The noise level in the work environment is usually quiet to moderate.

Physical & Mental Requirements:

• Ability to deal with frequent change, delays, or unexpected events.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Able to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal

documents.

Education, Skills & Knowledge Required:

• Four-year college or university degree; or two to four years related experience and/or training; or equivalent combination of education and experience.
• Experience working with Adobe Creative Suite including Illustrator, InDesign, Photoshop, etc.

3/2021

• Working knowledge of Microsoft Word, Microsoft Excel, Microsoft Outlook and contact management systems.
• Strong project management skills.
• Reliable, motivated and driven to deliver quality workmanship
• Excellent verbal and written communication skills
• Strong attention to detail

Affirmative Action/Equal Opportunity Employer - Qualified women, minorities and people with disabilities encouraged to apply.